How the parent company of Trump’s campaign firm plied its skills on the battlefield and in elections, while working for the U.S., the U.K., and NATO.


Revelations of dirty tricks and illicitly-harvested Facebook profiles turned Cambridge Analytica into a global symbol for the dark side of big data. Its actual impact on the insurgent victories of Trump and Brexit, however, remains one of many mysteries surrounding the disgraced political consultancy. Cambridge’s sophisticated-sounding electioneering tactics seemed to rely as much upon hype and marketing whimsy as they did upon behavioral science, Facebook ads, and murky pools of data.

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